Where We Dream

West Bromwich Operatic Society, The Producers, 2012 © François Matterasso
Where We Dream: West Bromwich Operatic Society and the Fine Art of Musical Theatre
“The professional art world’s disdain for amateurs is pretty comprehensive – and unjustified. It’s hard not to see it as self-protection, a way to keep hold of the money and attention. The Arts Council of Great Britain ruled out support for amateur arts when it was setting its principles in the 1950s. That position has eroded a little since it gained funds from the National Lottery in the 1990s but remains largely in place: amateur artists need not apply.
One consequence is that policy-makers have a distorted idea of cultural life. In 2011, the Arts Council published a list of local government areas ranked according to people’s ‘engagement in the arts’, a calculation based on a single question in a household survey. Third from the bottom was Sandwell in the industrial West Midlands – an area I’d known for years through working with Jubilee Arts, Multistory and Black Country Touring and whose rich, diverse cultural life the Arts Council seemed not to know. So, with Multistory’s support, I began meeting some of the people involved in local culture with the intention of drawing attention to their work. When I met West Bromwich Operatic Society I knew I’d found the story. After all, they’d been producing theatre in the town since 1937 – almost a decade before the Arts Council was created.
That winter, I followed the company as they rehearsed and produced Mel Brook’s The Producers, a musical about putting on a musical. I got to know and admire this group of people who, like true amateurs, were motivated by their love of theatre and wanted to put on the very best production they could. They worked incredibly hard but my abiding memory of those months is happiness and laughter: this was a joyful experience and it was a great pleasure to be witness.”
- François Matterasso
Working with filmmaker Ben Wigley and photographer Kate Jackson the publication Where we Dream and accompanying film were produced in 2012 and shared with the members of the West Bromwich Operatic Society.
Artist Biography
François Matarasso is a leading expert in community cultural practice, in demand as a writer, researcher and consultant. He is Honorary Professor at Gray’s School of Art, Robert Gordon University and a Clore Foundation Fellow for 2007/08. From 1980 to 1994 he was a community artist and producer working in schools, hospitals, prisons, and neighbourhoods. His experience in visual art, theatre, and community development shaped his thinking and continues to inform his work. Since 1994, he has specialised in practice-led research, exploring the interaction between arts development, policy and ideas. He has published groundbreaking research on the impact of participation in culture and developed new approaches to arts evaluation. At the same time, he works on arts programmes, advises cultural organisations and provides extensive training and facilitation work.